UK, NationwideBrand Doc Seriesellesse / Pentlandellesse Ambassadors
ellesseA dynamic documentary series celebrating the influencers behind ellesse — musician Nina Nesbitt, boxer Liam Smith and rapper Not3s
Through short docs, the series explores the lives and motivations of these ambassadors — what drives them, what grounds them and how their journeys mirror the ellesse spirit of confidence and individuality. From the energy of live performance to the discipline of the ring and the rhythm of life on tour, each story blends authenticity with style, capturing ambition not as image, but as character. At its core, Ambassadors is a study of drive — proof that great brand stories start not with product, but with people.
Nina Nesbitt
Not3s
Liam Smith
Details
Specs.
50k
12 Days Pre
15 Days Prod
20 Days Post
Schedule
Producer
Director
DP
Camera
Colour
Lighting
Crew
Arri Amira
2.35:1
Ultra Primes
Fujinon Cabrio
Budget
James Copson
Matt Page
James Copson
James Stier
Mark Lomas
James Stier
Craig Murffin
James Stier
Rich Hallworth
00:06:00-00:17:19
ProRes 4444
S35
ROIOutcomes
Cross-Promotion
The Ambassadors series was part of a wider cross-promotional strategy connecting film, music and live performance.
Both Not3s and Nina Nesbitt recorded live music sessions at Metropolis Studios alongside their documentary releases, extending the storytelling across multiple platforms. The sessions achieved 7,000 organic views for Not3s and over 27,000 for Nina, reinforcing ellesse’s ability to operate within contemporary culture — not as an observer, but as a participant.
In a period when music, sport and fashion were rapidly converging, the campaign positioned ellesse squarely in the cultural zeitgeist.
Evergreen Value & Long-Term Impact
Beyond their initial campaign cycle, the films continue to serve as long-term brand assets, and are adaptable for use across digital channels, seasonal campaigns and recruitment initiatives.
Their narrative focus on human stories rather than product ensured relevance beyond the moment of release.
Nielsen’s 2023 Branded Content Study found that authentic storytelling generates 33% longer viewer retention and remains effective for up to three years post-launch.
The series stands as a model for evergreen brand storytelling — proof that well made content with a good story has a long shelf life.
Brand Prestige
The series elevated the ellesse brand within the Pentland portfolio, demonstrating that premium production values can reshape consumer perception.
By presenting each ambassador through a cinematic lens — great composition, lighting, sound design, narrative depth and emotive movement, the films positioned ellesse alongside high-end lifestyle and luxury sportswear brands. This was very much the case of a smaller brand punching way above its weight.
According to YouGov’s Brand Index, brands investing in high-quality video storytelling see a 28% average uplift in brand value perception.
For ellesse, the films weren’t just content; they were reputation-building assets that spoke directly to both style and substance.
Community Access
Two of the three films were designed exclusively for existing fans, and only accessible through brand newsletters and subscriber channels rather than public release.
This invitation-only strategy deepened loyalty and created a sense of insider access between artist, brand and audience.
Research by Campaign Monitor shows that exclusive content delivered through subscription drives up to 60% higher engagement and 3x greater long-term retention compared to open social campaigns. For ellesse, it turned passive followers into an active, self-selecting community.
ninanesbittmusic.comNina Nesbitt
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Scottish singer-songwriter Nina Nesbitt is known for her distinctive blend of pop clarity and lyrical honesty. Rising to prominence in her teens, she has since built a career defined by reinvention, moving from chart success under a major label to a fiercely independent path that reconnected her with her creative roots.
Her collaboration with Ellesse came at a turning point: a celebration of confidence, individuality and the freedom to define success on her own terms. Both on stage and on camera, Nina embodies the balance between vulnerability and strength — a reminder that authenticity is still the most powerful form of style.
