Lancashire, EnglandBrand DocPorsche MagazinePorsche
Porsche FuchsfelgeA brand documentary for Porsche Classic Magazine
To celebrate the re-release of the iconic Fuchs wheel, Porsche Classic and Fuchsfelge commissioned a short brand film with Porsche Magazine. The film joins photographer and lifelong Porsche enthusiast Matt Page on a drive through Manchester and into the winding roads of Lancashire — a journey to capture the perfect image and reconnect with the soul of his 996.
What unfolds is a love letter to the 911’s heritage, seen through the eyes of one of its most devoted, if not, unconventional fans. The story bridges past and present through the enduring design of Fuchs meeting the modern spirit of a young driver who lives and breathes the brand.
Details
Specs.
42k
5 Days Pre
4 Days Prod
10 Days Post
Schedule
Producer / Director
DP
Gaffer
Trainee
Focus Puller
Loader
Spark / B-Cam
Sound Recordist
Crew
Sony Venice 6k
Rialto Module
2.35:1
Angénieux Optimo
Primes
Budget
James Copson
James Stier
Rich Hallworth
Leo Green
Adam Shaikh
Taiya Price-Greaves
Owen Whitehead
Darrell Ford
00:05:52
X-AVC 480
Full Frame
ROIOutcomes
Extending the narrative
The film was released alongside a written feature in Porsche Magazine, creating a multi-format story experience that extended the publication’s life and reach beyond print. The video allowed audiences to see and hear the emotion behind the article’s subject — transforming editorial content into a sensory brand experience.
This strategy mirrors a wider publishing trend: according to Reuters Institute for the Study of Journalism, combining video with print features can increase audience dwell time by over 60%, while branded content integrated across multiple formats achieves up to 80% higher recall compared to single-medium campaigns.
For Porsche, this approach reinforced Porsche Magazine’s role as a storytelling platform for a global digital audience that now expects brand narratives to move beyond the page.
Multichannel
Editorial coverage from Prolific North, Porsche Club Great Britain and Classic Driver amplified the film across enthusiast and industry audiences, expanding visibility from a single channel to a multi-platform presence.
According to Nielsen’s 2024 Branded Content Study, cross-platform storytelling can increase unaided brand awareness by up to 54%, while earned editorial placements deliver 2.5x higher trust than paid advertising. For Porsche, this ripple effect positioned the film within both lifestyle and enthusiast communities, organically reaching audiences far beyond its original magazine readership.
Factoring in Porsche’s combined social ecosystem — spanning YouTube, Instagram, Facebook and TikTok — the potential audience exposure comfortably reached into the millions, reinforcing the power of authentic story-led content to travel across platforms and demographics.
Engagement
Hosted on Porsche’s official YouTube channel, the film achieved over 111,000+ organic views and 134+ audience comments — a strong result for a niche heritage story within the automotive sector.
What matters most, though, is the tone of that engagement. Viewers responded not as consumers, but as enthusiasts connecting emotionally with both the car and the story. Comments such as “Nice to see Porsche give the 996 and a 996 owner some love” and “Porsches are such cool cars, they manage to make the north of England look glamorous” show the power of authentic storytelling to build goodwill and strengthen brand community.
This wasn’t a campaign chasing virality, it was proof that meaningful, story-led content can drive genuine connection and long-tail engagement long after release.
Legacy & Emotional Equity
This film transformed what could have been a simple product announcement into a story about passion, design and belonging. It deepened emotional equity within the Porsche community, reinforcing that heritage and innovation aren’t opposites — they’re part of the same story.
Research by Edelman shows that 81% of consumers say they need to trust a brand before they buy from it, and storytelling rooted in authenticity is one of the most effective ways to build that trust. Viewer reactions to the film reflect this connection.
“996 — long denied, now iconic.”
— @michael_c137
“Wow, finally everyone is seeing the light... Porsche themselves finally being proud of what they built.”
— @danstimelessclassics5899
www.porsche.comFuchs
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The Fuchs wheel is one of the most enduring design icons in automotive history. First introduced in 1966 for the Porsche 911 S, it was engineered by Otto Fuchs Metallwerke in Meinerzhagen, Germany — a company originally known for precision-forged aluminium components in aerospace and engineering.
Porsche’s founder Ferdinand “Butzi” Porsche sought a lightweight yet strong wheel that could handle the new 911’s performance demands. Working closely with Fuchs engineers, the team developed the world’s first one-piece forged aluminium wheel, a revolutionary process that reduced weight while increasing strength and flexibility. Its five-petal design — simple, elegant, instantly recognisable — became synonymous with Porsche itself.
Over the decades, Fuchs wheels have appeared on countless 911 generations, from the air-cooled classics of the 1960’s and 70’s to modern reissues crafted by Fuchsfelge GmbH. Still forged in Germany, each wheel carries the same balance of form and function that defined the original: a blend of engineering precision and sculptural beauty that continues to symbolise Porsche’s pursuit of timeless design.
