Gateshead, EnglandSeriesThe Glasshouse International Centre for MusicRoyal Northern Sinfonia
RNSMusician Profiles
An intimate portrait of the musicians of the Royal Northern Sinfonia, the chamber orchestra based at The Glasshouse International Centre for Music in Gateshead.
The series offers a front-row seat with each performer — moments spent inches from their instrument as they play a piece that holds personal meaning. Interwoven with quiet interviews and glimpses of rehearsal, the films reveal the emotion, discipline and individuality that shape their craft.
Blending music, reflection and everyday life, the series invites audiences closer to the orchestra than ever before — a celebration of human connection through sound.
ROIOutcomes
Education
The series opens up the orchestra to younger and first-time audiences by showing the people and instruments behind the sound. Each profile lets viewers hear an instrument in isolation and understand the route that led each musician to the stage — turning abstract classical music into something relatable and human.
Research by Classical: NEXT and Arts Council England shows that 63% of under-35s are more likely to engage with orchestral music when it’s presented through personal stories and short-form video.
These films act as an accessible entry point to orchestral culture and music education.
Brand Perception & Production Quality
The films position the orchestra, and by extension, The Glasshouse as a modern, visually confident institution that values its musicians and invests in high-calibre storytelling.
Shot with cinematic precision, careful tungsten lighting, and a crafted sound design that honours the live experience, the work reflects broadcast-level production quality.
According to YouGov’s 2024 Brand Trust Index, audiences are 62% more likely to associate a brand with quality and credibility when its digital video output meets or exceeds professional film standards. For cultural institutions, that visual integrity builds trust as much as any performance.
Cohesion
Rather than one-off promotional pieces, the profiles form a cohesive, evolving digital series that provide a consistent stream of high-quality content that strengthens audience loyalty over time.
Google Arts & Culture reports that arts organisations producing episodic digital content experience up to 45% higher return visits and longer session duration compared to ad-hoc releases.
For The Glasshouse and RNS, this approach creates a rhythm of communication that mirrors the orchestra season — regular, harmonious and always building toward the next performance.
Legacy
Beyond their immediate use, the films serve as an enduring record, capturing the orchestra’s sound, personalities and artistic spirit at a point in time.
The content can be repurposed across campaigns, education and audience development initiatives.
NESTA’s Digital Culture Report found that organisations investing in reusable, evergreen content see an average 28% cost efficiency improvement across future seasons. This ensures that The Glasshouse’s investment continues to resonate culturally, educationally and financially — long after release.
mariawloszczowska.comMaria Włoszczowska
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Polish-born violinist Maria Włoszczowska is known for her expressive playing, technical precision and curiosity across musical styles. Equally at home as a soloist, chamber musician and leader, she brings a thoughtful, contemporary energy to the classical repertoire.
A prize-winning graduate of the Guildhall School of Music and Drama, Maria has performed throughout Europe and collaborated with some of the UK’s leading orchestras and ensembles. As Leader and Artistic Director of the Royal Northern Sinfonia, she combines performance with creative programming — shaping concerts that balance tradition with fresh perspective.
Driven by a deep connection to music and its emotional reach, her work reflects both craftsmanship and openness — a reminder that great musicianship is as much about listening as it is about playing.
